Better late than never, the Arizona Diamondbacks released new uniform designs for the rest of the 2014 season today. The team had initially planned to release them for the start of the season, but decided to hold off until 2015. Perhaps their slow start changed things, maybe some new uniforms will help fans forget about their record.
Ownership decided to keep the bones of their current design, the font and two of their base colors. Their primary color is now a truer red instead of the darker / rust red. The black jerseys and highlights are now gone, and they switch from a lighter 'Old Gold' to a brighter metallic gold for a secondary color.
2014 Home Uniform
2014 Road Uniform
2014 Third Uniform
Most importantly the cartoonish snake 'D' logo is gone. Ownership explored revising the previous 'D' logo, but ultimately decided against reusing it. There are also rumors, via leaked images, that they had experimented with a new script 'Arizona' and 'Diamondbacks' logo. Based on the leaked images it appears they were unable to fit 'Diamondbacks' and opted to stick with something similar to their most recent wordmarks.
Leaked 2014 Design Concept
The retention of the 'DBacks' wordmark is unfortunate as it has spawned 'DBags' jokes, but the previous wordmarks do manage to capture a snake / southwestern feel that the team was eager to keep. Overall it's an improvement, hardly the best uniforms in baseball, but it's hard to beat established classics like the Cardinals and Dodgers. At least they didn't go back to the purple and teal uniforms circa 2001, that would have driven fans away faster than losing.
Recent Design Concepts
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